Digital sports communication

Digital communication of sports organizations with the public: Are changes needed?

Objective	The objectives of this competition category are: Registered candidates to acquire practical knowledge and skills. Registered candidates to familiarize themselves with the conditions for study and the possibilities of the faculties that are involved in the implementation of the campaign.
Description	The selection of registered candidates is carried out in two stages: 1. Phase of analysis, adaptation, change and testing of new contents 60 % analysis of the content of the website and social media of the sports organization adaptation and changes in the content of the website and social media of the sports organization promotion of new content on the website and social media of the sports organization 2. Stage of public presentation 40%
Subject of analysis	Sports clubs and sports federations
Partners	Sports sector
Comment:	The choice of sports federation or sports club will be delegated by the appointed mentors.

Why apply for this assignment?

Do you want to explore?

Learn to ask sensibly, to listen patiently, to answer carefully, and thus you will mature intelligently.

In sports, it is known that the management process is directly related to information, its reception, processing and transmission. The nature of the information that you get from digital media makes the sport close to those who are seemingly not. Sport becomes a living emotion. Through this task, you have the opportunity to present your analytical, creative, communicative skills and immediately feel the organizational culture and sports ethics. In the process of teamwork with the students of the sports management study program, you will learn why the interaction of the sports organization with the public becomes important.

Use your potential. Be the change to someone’s sports brand. Transform the athlete into a friend, and the sports field into a favorite corner to visit. We assure you that your ideas, your creativity and initiative will solve the simply posed problem and lead to real application in sports practice.

We are sure that with this process we will reach the best and awaken the leader in you. Sports management is a global profession of the exceptional.

What will you get?

Choosing this task will bring the sport in the palm of your hand. You will see the constructive role of the university in practice. You will get to know what a friendly, highly professional and dedicated work environment is. You will master the skills to objectively evaluate the performance of digital communication of sports organizations, learn from good practices and understand what a brand is and how it can be built digitally. Participation will also allow you to network with students and make acquaintances that will be of great importance in your further academic – professional development.

How will it be realized?

By choosing the partner sports organization whose digital communication is your research subject, you start with daily communication with the mentors. You will feel their support even when some tasks may seem distant to you. From them you will receive directions for the activities and an explanation of specific tasks within those activities. Your focus will be: sports organization website analysis, sports organization social media analysis, effectiveness of the content shared on the sports organization’s website and social media, assessment of the sports organization’s public engagement metrics (likes, comments or shares of the content published by the sports organization), examining the perception of the sports organization’s brand, proposing adjustments and changes to published contents by you and presentation of those contents to the public.

Student’s assignments	Components of the assignment
Web page analysis	Evaluate your user experience; Determine content quality and ease of navigation; Determine the responsibility of the website. (your personal skills and desire to research)
Social media analysis	Review the organization’s presence on various social media platforms: • Facebook, Instagram, Twitter, TikTok Determine the number of followers and their growth over a period of one month.
Content efficiency	Evaluate the content of posts against: informativeness interactivity communication with the public (users or followers)
Statistics to measure the involvement/engagement of the public	Analyze metrics such as: likes, shares comments and retweets to measure public engagement levels.
Brand perception:	Conduct a short survey questionnaire in class about the brand experience and its communication engagement with the public: “Ask a classmate”
SWOT analysis	Determine the advantages and disadvantages (strengths and weaknesses) of the sports organization’s digital communication strategy; Determine the opportunities and threats of the sports organization’s digital communication strategy;
Adjustments and modification of the content	Define at least two innovative solutions to improve digital communication: • Example creation of new content (example video, podcasts, etc..)
Testing period of the new content (optional)	Implement and determine content metrics against previous: • How many likes, how many shares…
Launch of the new content	Present the ways of informing about the introduction of new content

What are the evaluation criteria?

ALIGNMENT OF CRITERIA WITH THE TASK OF BUSINESS ECONOMY.

Who can apply for this assignment?

In this task we expect:

• Every one of you is a creative, innovative and competitive high school student with an interest in digital communication
• Anyone who wants to learn more about the sport by investing time and attention into it
• Anyone who sees a challenge in sports management
• Anyone who wants to experience the professional world, becoming a part of it in an instant.
• Where will the preparation of this task and its presentation take place?

The training process will be carried out in two ways: in the premises of AUE FON Skopje and a visit to the sports organization – a partner in the process. Daily communication with the mentors of the task will be realized through a virtual platform (Teams на Office365).